FLEER MARVEL MASTERWORKS TRADING CARDS

About this project

Based upon the real-life entertainment industry work of author John Taddeo, Esq. during his time at Marvel and Fleer, this negotiation project drops students into the middle of a high-stakes battle over the creation of the legendary Marvel Masterpieces trading card series. Students become outside counsel negotiating between Fleer/Marvel and the world-famous Hildebrandt Brothers as millions of dollars in artwork, licensing rights, publicity, creative control, reproduction rights, deadlines, and collectible value hang in the balance. This is not abstract contract theory. It is entertainment law, intellectual property, and business strategy colliding inside one of the most influential comic collectible projects of the 1990s.