Project Store

$49.995

CRAZY CUPS claims it owns the patent rights to silicone drinkware and has begun threatening competitors, retailers, and manufacturers with lawsuits over flexible drinking cups. But does owning a patent mean owning an entire product category? This project forces students into the middle of a modern intellectual-property war involving patents, product design, manufacturing, marketing claims, licensing leverage, competition strategy, and the dangerous gap between legal reality and corporate intimidation. Students must determine whether CRAZY CUPS truly owns groundbreaking technology—or whether the company is using aggressive legal threats to scare an entire industry into submission.

NegotiationPatentsContracts

VersusVersusHead-to-head: each student is matched against one opponent in a focused, time-pressured exchange.DraftingDraftingStudents produce written deliverables — contracts, briefs, motions, demand letters, memos.CreativityCreativityOpen-ended problem-solving — multiple valid approaches, students must choose and defend their strategy.Real WorldReal WorldDrawn from a real legal matter — names changed, facts intact. Plays like augmented reality where Googling and industry knowledge can give initiated students an advantage.World-RankWorld-RankProduces a deliverable that can be objectively scored against every other student submission ever made for this project. Feeds the global leaderboard.1 Week●1 WeekOne-week project with a deliverable due at the end of the week.