Sneaker Culture Collides w/ Billion Dollar Branding
About this project
based upon a real lawsuit! NIKE v. KOOL KIY is not a fake classroom hypo about “likelihood of confusion.” It’s a full-contact intellectual property war where art, hype culture, sneakers, street art, branding, litigation strategy, and billion-dollar corporate power collide... in real time. Students inherit a bleeding client: a Brooklyn sneaker artist trapped in a catastrophic federal lawsuit with sneaker behemoth Nike. The client’s current legal team may have already destroyed his future. Now you must decide whether to fight, pivot, negotiate, redesign, leverage culture, weaponize business reality, or save the client from himself. This project forces students to think like actual entertainment and IP lawyers --- not law students memorizing buzzwords. One bad strategy could bury the brand forever. Will your students be the savior...or the shovel?
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- GeneralProject Mainnike-v-kool-kiy-project-2-2026.pdf · 2.5 MBAvailable after adding to Class Projects
- TA OnlyModel Answer for Strategic MemoNike-v-kool-kiy-project-score-980.docx · 23.6 KBAvailable after adding to Class Projects
- GeneralC&D Lettercease-&-desist-letter-shu-hona-foote-&-lased.pdf · 228.6 KBAvailable after adding to Class Projects
- GeneralAdditional PhotosNIKE COUNSEL BILLBOARD AD.png · 2.5 MBAvailable after adding to Class Projects
- GeneralResume of Jon Foote, Esq.resume-of-john-foote.pdf · 301.0 KBAvailable after adding to Class Projects